Icelandair is Iceland's flag carrier and primary international airline, operating scheduled passenger and cargo services between Iceland and destinations across Europe and North America. The airline is known for its strategic hub at Keflavík International Airport, which it uses to offer transatlantic stopover connections through Reykjavík. Founded in its current form through a 1973 merger of Loftleiðir Icelandic and Flugfélag Íslands, the carrier has deep roots in Icelandic aviation history dating back to the 1930s. Icelandair is a publicly traded company on Nasdaq Iceland and has long promoted tourism to Iceland as a core part of its business model. The airline popularized the 'stopover' concept, encouraging transatlantic passengers to spend time in Iceland at no extra airfare cost. This strategy has helped drive significant growth in Icelandic tourism and remains a key differentiator for the carrier.