Peach Aviation is Japan's first low-cost carrier (LCC), launched in 2012 and headquartered at Kansai International Airport in Osaka. The airline operates domestic routes across Japan as well as international routes to destinations throughout East and Southeast Asia, positioning itself as an affordable travel option for leisure and budget-conscious travelers. Peach was established as a joint venture with ANA Holdings and originally Hong Kong-based First Eastern Investment Group. ANA later increased its stake and in 2019 completed a full merger with Vanilla Air, another ANA-affiliated LCC, consolidating operations under the Peach brand. The airline operates a fleet of Airbus A320-family aircraft and is known for its distinctive pink branding and youth-oriented marketing. As part of the ANA Group, Peach benefits from the backing of one of Japan's largest aviation conglomerates while maintaining its independent low-cost identity. The airline has grown steadily since its founding and continues to expand its network across the Asia-Pacific region.