Overview
Ashwaubenon is a village of roughly 17,000 people situated directly southwest of Green Bay in Brown County, Wisconsin. Though incorporated as its own municipality, it functions in practice as a dense commercial and residential suburb of Green Bay, sharing a seamless urban fabric with its larger neighbor.
The village is best known internationally as the home of Lambeau Field, the storied stadium of the Green Bay Packers NFL franchise. Beyond football, Ashwaubenon offers a concentration of hotels, restaurants, a casino, and retail that serves both Packers visitors and the broader Green Bay metropolitan area.
For most travelers, Ashwaubenon is less a standalone destination than a practical base — well-stocked with lodging and conveniences — for exploring Green Bay's museums, waterfront, and sports culture. That said, the village has its own attractions worth a few hours of dedicated time.
Before You Go
Visas
Ashwaubenon follows standard US entry requirements. For visa information, check TravelerPulse's Visas section and the official US Customs and Border Protection website (cbp.gov) or the US Embassy in your home country.
When to visit
- NFL season (September–January): The biggest draw. Home game weekends see hotels fill rapidly and prices rise sharply — book well in advance, ideally months ahead.
- Summer (June–August): Pleasant weather (typically 70–85°F / 21–29°C), good for combining a visit with broader Wisconsin travel.
- Winter (December–February): Cold and snowy (temperatures regularly below 20°F / −7°C). Dress in proper layers for any outdoor time, especially game days at Lambeau Field, which is an open-air stadium.
What to pack
- Sturdy, waterproof footwear for winter visits
- Packers gear if attending a game (it blends in perfectly)
- Cash and cards both accepted widely; ATMs are plentiful
Getting There
By air
Ashwaubenon is served by Austin Straubel International Airport (GRB) in Green Bay, located only a few miles from the village center. It offers direct connections to several major US hubs. Verify current routes and schedules on the airport's official site or your preferred booking platform.
By car
Ashwaubenon sits along major Wisconsin highways. US Highway 41 and Interstate 43 provide direct access, and the village is roughly 115 miles (185 km) north of Milwaukee and about 200 miles (320 km) north of Chicago. Driving is the most common way visitors arrive, and parking is generally plentiful outside of game days.
By bus
Interurban bus options connect Green Bay to Milwaukee and Chicago; verify current operators and schedules locally or online as services change. Local transit also runs between Ashwaubenon and Green Bay.
Getting Around
A personal vehicle or rideshare is the most practical way to get around Ashwaubenon. The village is suburban in layout, with attractions and amenities spread along commercial corridors rather than concentrated in a walkable downtown.
Green Bay Metro operates fixed-route bus service that connects Ashwaubenon to Green Bay. Verify current routes, fares, and hours at the Green Bay Metro website before your trip.
Rideshare (Uber and Lyft) operates in the area. On Packers game days, however, demand surges dramatically — consider arranging transportation in advance or walking from a designated parking area if staying nearby.
On game days, the village and surrounding streets become heavily congested several hours before kickoff and for an hour or two afterward. Many locals rent out private parking spaces near Lambeau Field; prices vary and should be verified at the time of your visit.
Things to See & Do
Lambeau Field
The centerpiece of any visit. Even on non-game days, Lambeau Field draws visitors to its Atrium, which houses the Packers Pro Shop and the Green Bay Packers Hall of Fame (a paid attraction — verify current admission fees and hours at packers.com). Stadium tours are also offered on most non-game days; book ahead as they sell out. The experience is genuinely impressive for sports history enthusiasts regardless of team allegiance.
Oneida Casino
The Oneida Casino, operated by the Oneida Nation of Wisconsin, is located in Ashwaubenon and offers slot machines, table games, bingo, and live entertainment. It is one of the larger gaming facilities in the region. Verify current offerings, hours, and any age/ID requirements on the casino's official site.
Bay Park Square Mall
One of the region's main enclosed shopping malls, located in Ashwaubenon. Useful for a rainy day or practical shopping needs.
Resch Center / EPIC Event Center complex
This entertainment complex hosts concerts, minor-league hockey (the Green Bay Gamblers), indoor football, and other events throughout the year. Check the venue's schedule for events coinciding with your visit.
- Outdoor recreation along the nearby Fox River Trail is accessible for walking and cycling in warmer months
- The broader Green Bay area — just minutes away — adds museums (including the National Railroad Museum and the Neville Public Museum) and a lakefront well worth exploring
Food & Drink
Ashwaubenon's dining scene is largely chain-driven, clustered along Holmgren Way and surrounding commercial strips. That said, several independently owned options exist, and the village's proximity to Green Bay means a broader dining scene is always close.
Wisconsin food staples to look for:
- Fish fry: A Friday night Wisconsin tradition. Many local bars and supper clubs serve a classic fish fry with tartar sauce and coleslaw.
- Cheese curds: Fresh, squeaky cheese curds are available at many restaurants and are a genuine regional product — Wisconsin produces more cheese than any other US state.
- Brandy Old Fashioned: Wisconsin's signature cocktail twist on the classic Old Fashioned, made with brandy instead of whiskey. Worth trying at any local bar.
- Supper clubs: A distinctly Wisconsin dining institution — relaxed, full-service restaurants typically serving steaks, fish, and relish trays. A few operate in and around Ashwaubenon; ask locals for current recommendations.
On Packers game days, bars and restaurants near Lambeau Field fill to capacity hours before kickoff. Plan accordingly and expect longer waits.
Practical Information
Emergency services
In any emergency in the United States, dial 911 for police, fire, or ambulance.
Connectivity
Wi-Fi is widely available in hotels, restaurants, and the Lambeau Field Atrium. Major US cellular carriers provide strong coverage throughout Ashwaubenon.
Tipping
Standard US tipping norms apply: 18–20% at sit-down restaurants, $1–2 per drink at bars, a few dollars per night for hotel housekeeping.
Accessibility
Lambeau Field and most major commercial facilities in Ashwaubenon are built to ADA accessibility standards. Verify specific accommodations with individual venues if needed.
Useful contacts
- Green Bay/Brown County tourism: Visit Green Bay's official visitor bureau website for area-wide information (verify current URL locally)
- Oneida Nation tourism resources: Available through the Oneida Nation's official website
Safety
Ashwaubenon is a low-crime suburban area and is generally considered safe for travelers. Standard urban precautions apply: be aware of your surroundings, secure valuables in your vehicle, and avoid leaving bags unattended.
On Packers game days, the atmosphere around Lambeau Field is festive and heavily attended by families. Alcohol consumption in parking lot tailgates is common and legal in designated areas; exercise appropriate judgment.
Winter weather poses the most consistent hazard. Ice on roads and sidewalks can be significant from November through March. Drive cautiously, allow extra time, and dress for sub-freezing conditions if spending time outdoors.
